Genise R. Caruso
910 Oak St., Verona, WI 53693
302-550-1111 or 608-111-1111
abcd@yahoo.com

Objective
Marketing position that uses my writing skills and enables me to make a positive contribution.
Skills and Abilities
Writing Skills

• Wrote creative copy for catalogs, brochures and other direct mail projects.
• Researched and conceived newsletter articles.
• Produced variety of business materials, including: letters, reports, proposals and forms.
• Formulated employee policy manuals and job descriptions.
• Composed essays using APA or MLA format.
• Proof read and edited all referenced written materials.

Marketing Skills

• Designed, developed and implemented marketing and sales campaigns, fundraisers, employee incentive programs and contests.
• Evaluated target markets and proposed marketing strategies.
• Managed all phases of direct mail projects; monitored production teams; recruited and guided vendors; oversaw print operations and coordinated mailing process.

Communication Skills

• Promoted products and services; generated leads and initiated sales.
• Established and improved client communications; maintained ongoing relationships.
• Addressed customer inquiries; interpreted and delivered information; proposed suggestions; provided guidance; identified, investigated and negotiated conflicts.
• Conducted surveys and analyzed results.
• Coordinated, planned and contributed at trade shows and special events.
• Served as representative and liaison.

Business Administrative and Management Skills

• Hired, trained, coached, supervised and evaluated staff members.
• Led teams; chaired committees; initiated volunteer events and activities.
• Launched and operated sole proprietorship.
• Reviewed and analyzed insurance applications and documents; expedited materials; evaluated and audited medical data.
• Achieved computer proficiency; demonstrated knowledge of Microsoft Word, Excel, PowerPoint, Publisher, Adobe PhotoShop and all Internet functions.

Education and Training

Ellis College of New York Institute of Technology-online
B.A. in English-Professional Writing
Certificate Technical Writing
Anticipated Graduation in mid 2008
Current GPA: 4.0 (on scale of 4.0)
American Inter Continental University-online
A.A. in Business Administration
Graduated April 2006, with honors
GPA 3.75 (on scale of 4.0)
Continuing Education
Customer Service Series 1, 2 & 3; Communication Skills; Sale Skills; Team Leadership; Diversity Workshop; Management Skills; Conflict Management; Organizational Skills; Microsoft; Lotus Notes
Writing Training
Introduction to Fiction; Short Story Workshop; Creative Writing; Grammar 1 & 2; Revising and Editing; Short Non-Fiction; Writing Magazine and Newspaper Articles; Non-Fiction Query Letter; Business Writing
Employment
5/2005 - present (part-time, as needed), Support Substitute
VeronaAreaSchool District, Verona, WI
01/2003 - present (part-time, when available), Freelance Writer/Administrative
04/1999 - 06/2002, Open Enrollment Specialist, Sales Coordinator
Humana, Madison, WI
08/1997 - 02/1999, Project and Office Manager
Print & Mail Advertising, Madison, WI
04/1988 - 12/1992, President and Owner
Caruso Marketing, Streamwood, IL and Madison, WI
Prior Experience:
Advertising Director, Consolidated Merchandising, Hinsdale, IL
Project Manager/Editor, Cooperative Marketing, Elk Grove Village, IL
Temporary employment was held while seeking professional work promoting skills in retail sales and management, food service, administrative and customer service.
Additional Information

• Member, National Scholars Honor Society, 2006
• Awarded Certificates of Achievement for continuing education courses, 1999-2002
• Earned over 25 Brain Bench certifications, 2004-2006
• Passed State of WI Health Insurance License Exam, July 1999
• Offered time and services to community and charitable organizations, employer sponsored committees and children's school events and activities.

References